Google Optimizer users received an email that is : Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Any experience still active on that date will end. For more information on how to download historical data, visit the Help Center.
We launched Google Optimize over 5 years ago to enable businesses of all sizes to easily test and improve their user experiences. We understand the value of A/B testing for marketers, and will be sharing new ways to bring experimentation at scale to businesses in the coming weeks.
Thank you for using Google Optimize and Optimize 360 to test different experiences for your visitors. We remain excited for the vision for A/B testing within Google Analytics 4.